Online profits, Uncategorized


Tireponyman's Blog

In this ever expanding world of making and marketing a product we have many choices to consider.
The product should be something you really care about and feel good about to share with others. Many of my articles are about the +phony Pony horse tire swing.
This article will be more about marketing your product and hopefully it will be of some help to you.
The ever changing world of the internet is fascinating and really presents a challenge to the most talented marketers.
Much money can be wasted in trying to get first place in the line to get traffic to your links.
What use to work does not always work anymore.
Many people and businesses are turning to social media to market (advertise) their site and blogs.  There are no really free lunches.  Some methods are free but to make money a site that will take orders and…

View original post 198 more words

Alternative and additive healing, Online profits, Personal Growth Health and Happiness, RANTS

Camp De Coco

Welcome to Camp De Coco.

Many people have come met Coco while she was still living.

R.I.P. Coco my friend

We are looking forward to your interest and support in sharing our new direction

Education essentials.

  1. Health; Getting healthy now.

  2. Weight loss programs, We can help you.

  3. Grounding (new) learn by Googling

  4. Healing Naturally

  5. Freedom ; Constitution rights we are losing.

  6. Boycotting ; taking

    control of your money and spending habits.

  7. Easy money

    She has 4×4 truck is an air-minded wall, catches me before I fall, asleep, picks me up when I am down and rests my head..

    She is friend indeed, sharing your love in Camp de Coco . This land is blessed by grace of our heavenly father.

    Love abounds . Natural health, alternative and Assisting healing. We are looking forward to hearing from you. And Sharing your company in the comments. Thanks moving forward

  8. With Girls for You
  9. Thanks
  10. No job too big or too small my girl Friday can do them all.

  11. Intoducting my girl Friday we are going to be sharing something amazing with you. Girls needed with skills to manage many tasks. As agreed. A girl Friday.
  12. Think big , be there for the interview.. to be self-employed and in business for yourself. Many can do it with our new home friend’s free training.
    Men as well as the Girls can benefit from the Free world of the training.
  13. free training/learning f for your support and guidance.
Online profits, Personal Growth Health and Happiness, RANTS, Uncategorized


A year to remember // Learning to forget

The world is opening up to more people with new programs to improve life.  Changes never cease to happen. Shifting power, ways and means to make changes in our personal lives, goals, health and wealth.

With all the news we are learning to forget bad news, fake news and start remembering good changes are in the making for those who want to gain a better lifestyle.

According to Prince Handley (@Prince Handley) you are about to cross paths with a strong center of influence.  If you so desire you can make great strides in surreal changes.   Would you dare to become great?——

In an earlier post we talked about change and  we should embrace change for better life. We could give up some foolish thinking, pleasure seeking and start living on purpose. With some good old soul searching we can weed out our garden of rot and replant with fertile seed. It is now time for action.   hang in there

WE are writing, blogging, training.  Comment, follow, read and learn.
and do your thing, lead or follow while you change…

Online profits, Outdoor play, Personal Growth Health and Happiness, Uncategorized


MORE   saving More doing:  UPDATE       a      YEAR TO FORGET

Attn: Walmart in Auburndale, Lowe’s in Auburndale, Mayor City of Auburndale, Harbor Freight in Auburndale,  Mr.  Watson public defender in Polk County ,


Please let me explain.       IT HAS BEEN A YEAR NOW

I am a 79 year old veteran disabled,  handicapped have no transportation other than public. Next I have no one to depend on to take me to my doctors, pick up my medication and things that I might need for  my business like tools and supplies. I am consolidating my business TO Combee Road area and Lakeland area in general.

Due to problems at Walmart, in Auburndale, and City of Auburndale Police Department, this is the only course of action that I need to take .

Let’s make America great again and get  back our rights and freedoms.

What ever happened to the innocent until proven guilty?


Freedom of speech?

****************Freedom to protect an individual that was being abused?****************************************************************************

Respect for the less fortunate people in our society?

  • I believe that Faith in GOD Gives meaning and purpose to human Life. If God is with you, who can stand against you?
  • SO


Continue reading “MORE SAVING and MORE DOING”

Gifts, Online profits, Personal Growth Health and Happiness



Bare bones marketing means little cash to spend and more effort on your part. Restarting from scratch we took and old used trailer and attempted to showcase our Horse tire swings.


We are using mostly materials we have on hand and can salvage from existing supplies. The display looks a little crappy but we are getting some results. An upgrade is in the works and another trailer is on the display area.

To rework the shop for faster production has taken some effort and is ready to crank out the top quality product.

The black model with red mane and tail is the most popular selling swing. We will soon be able to offer the colored ponies once again.  Our goal is to produce and market the very best horse tire swing on the market at a reasonable price.

Up grading this site to a money making site is our next major hurdle. Soon you will be able to select from a menu and place your order with a couple of clicks.

For now if you want to order call or email us to place your order.
863 934 8890 Email

We need to know your ship to address, your color choice and your email address to process your order.

We have done this many times in the past and it works with PayPal.</> target=”_blank”>2Email :to place order

Give it a try and we offer 100% satisfaction or your money back.   Excluding shipping.

Online profits, Uncategorized

The famous — “PHONY PONY” (TM) Horse ire Swing


Phony Pony Swing.
Phony Pony Swing.

This is an example of what you can do with a worthless old used tire.
This is my design and thousands have been sold in the USA and some in Canada. More details in a later post in the near future.

Due to my health and other circumstances I have retired and want to share what I have learned by being self Employed most of my life. I am not a writer but I a trying to learn here On BUBBLEWS . Connecting with you and others around the world. Since the beginning of the internet my experience has been mostly in marketing. Trying new things, testing, testing, and more trying. It has been a great experience and profitable at times. The “Phony Pony” ™ is made for kids ages from two to adult.
Soon All my equipment and inventory will be offered for sale as I am working on an Ebook about the making and marketing of craft products. Creating extra streams of income have always been a desire of mine and I want to share my experience and knowledge that will be helpful to anyone that wants to have cash flow from extra sources.
The opportunities on the internet or everywhere and many things can be done from home. The smart phones are making it possible to carry on a business in many forms from many places. No expensive over head, no employees and fewer taxes.
Writing on Bubblews is just one example. You have a great opportunity to learn by interacting with others and sharing. Knowledge is power, and power equates to income or cash flow. Learning to save and reinvesting in your business growth will bring much happiness if done honorably.
I have written some articles on living a better +lifestyle. Living with +Purpose and some on my young life as +child.

Currently I am studying Real Estate investing, learning to write and reading a lot.
My health is improving and time is on my side as I retire from the rat-race.

My Phony Pony Photo and my work Tireponyman Posted earlier on WWW.BUBBLEWS.COM

Online profits, Personal Growth Health and Happiness, Uncategorized



My first thought is YOU CAN do it.
Then May I ask why? Do you have a special reason to write?
Writing come natural to many people as a talent as does singing, music, public speaking and other forms of your voice. My talents are more in the form of learning crafts, trades, and mechanical design. So let me humbly say that I do not profess to be a writer, but I am learning.
There are many opportunities for learning on the internet. In an effort to learn coding for my web site the online training at APUS offered me the opportunity to study for four years and that was my first introduction to writing since high school in 1954. Before it became necessary for me to drop out I learned a lot in the few weeks of online study. Enough at least to be dangerous to myself.
Fast forward to today, Tireponyman ™ (That’s me) is learning to write to keep up my web site and blogs with weekly updates. My why is that I want to share all my years of experience in marketing and the shortcut to learning as opposed to the normal process of getting an Education. We never need to stop learning and improving our lifestyle. Practice makes perfect in most cases and careers. Earning while you learn is a great way to start.
Writing to inform, describe, entertain, or report might require some research and using the search engines you can find a lot of information. Reading and replying to articles written by others will offer a lot in the way of practice. Many sites pay you for good articles that are well received by members and customers of their site. Most are free to sign up and get started. YouTube, Google, Yahoo, Msn are all are good choices for finding topics and headlines for articles.
Most of my writing has been ad copy to sell my “Phony Pony” horse tire swings to all USA and Canada.
Currently my goal is to interest people worldwide in my affiliate programs and to share my love and my faith through my and and through writing articles on and by reading and commenting as much as possible. is my favorite social media site. Using to automate posting save me a lot of time.
Avoid copying and pasting other peoples work. That is stealing and can get your account deleted.
Having something you feel very passionate about is very helpful in helping you to write with enthusiasm.
Set your goals, follow your dreams, and write your heart out.
Inspiration is born out of need, fear, desire, purpose and soul with the ability to set attainable goals and seeing time to “git r done”.—- Tireponyman
Happy Pappy

Online profits, Uncategorized



Dear Friend,
Ever wonder how much of a genius you have to be for your marketing know how to pay off for you?
Here’s a story that reveals the answer.
Today I ran into the lady who runs my local computer repair shop.
“That banner you told me to put up WORKED! I’ve gotten 5 jobs from it just this week,” referring to the big yellow banner outside the shop reading “Virus Removal Experts.”
Now, actually, the headline I gave her was along the lines of “Viruses Removed — Guaranteed!”
Or something like that.
But what she’s running is working, so I ain’t tellin’ her to change it anytime soon.
Flash back in time to 3 weeks earlier. We were talking about how she could get more customers.
Drawing on my vast storehouse of marketing wisdom, I inquired, “What’s the #1 best seller you got around here?”
“Virus removal,” she snapped back.
“See that blank spot on the sign out front? Will they let you put anything on that?”
She replied with a skeptical tone, “Well, you’d have to PAY for that. But they will let me hang a banner up.”
Being the marketing genius I am, I replied, “How ’bout you put somethin’ up there on a yellow banner…like your viruses Removed — Guaranteed!
“…or perhaps….Viruses Removed in 48 Hours — Guaranteed.
“Or…Free Virus Analysis.”
I spouted off some blatantly obvious stuff like that anyone with any knowledge of and skill in headlines whatsoever coulda come up with.
Anyway, she put the yellow banner up with the relatively lame “virus removal experts.” And it paid off in spades.
“Next time you come in, your repair is free,” she offered generously.
Now, you may be thinking that all the money you spend on ebooks, courses and so forth is a waste if you don’t start a business.
Look at it this way.
You can get a lot of free stuff like computer repair, dry cleaning or whatever…Just by having the most basic, simple understanding of marketing.
Anyway, I popped by later and showed her how to run an editorial style ad dropping into a hotline followed up by a series of letters ala Dan Kennedy/Jeff Paul model.
Again, this ain’t rocket science stuff.
You shoulda seen her eyes light up.
Then I came up with a back end for her since her profit margin is horrible.
And if you’ve studied headlines a little and know just the basics of lead generation, you pretty much coulda done the same.
How much of a genius do you gotta be to come up with a headline like:
“What will YOU do when your wife, kids and friends see P-O-R-N popup on YOUR computer? We get if off FAST! Guaranteed. Or it’s free.”
See, all this marketing stuff might end up not bein’ a waste for you after all.
Fact is, with a little direct response knowledge, you can appear to be a genius to a LOT of businesses.
Best Wishes,
Marlon Sanders
P.S. If you like what you’ve just read and want more marketing tips like this then you need to go through the “Big Course “.
Check it out at:

Stressed Out
cocoa Stressed out

Online profits, Personal Growth Health and Happiness, Uncategorized



By Tireponyman ™

Working the line

DEPENDING ON YOUR motivation and life style a free education is available to those with their mission in place and able to set goals that are reasonable.
The internet offers many opportunities for gaining knowledge and information on thousands of subjects. If your future is to be to be a serious challenge without making serious changes in your job and lifestyle this information is for you.
If we could show you a way to start today as an entrepreneur using the internet with nothing but your cell phone, working from home, and earning money while you learn, would you be interested?
There are lots of free money opportunities available, many are scams, require investment risks and require

you to purchase products and inventory. Depending on your situation your abilities and your needs it would be up to you to make the call as to what is best for you. It is much easier today than when we started our internet marketing and the changes are dramatic.
Your ability to learn is only limited by your mind set and your ambition. Even while working your present job or business there are many online education opportunities. You can get a student loan, study four years, earn a diploma and possibility find an opportunity to join the rat race. All while continuing your present whatever you are doing.
Many people learn to be in the salvage business and hold yard sales. Scrapping metals and selling to the recycler is a way of life for many people. Finding abandoned property and making a profit from the sale of it always makes one feel good. I have an eBay store and have sold some of my products there. Opportunities are to be found if you have the initiative. You have to learn the rules of the road and the ropes of managing. Let’s face it, there are no easy, effortless means to survive anywhere in the world.
Affiliate marketing has been around since the beginning of the internet. One of the greatest and in my opinion the best occupation is to be in sales and selling your or someone else’s products. We believe in the unending and ever improving possibilities afforded by the use of programs and software developed over time by dependable and trusty trainers and programmers that we have known over the years. We believe in them as they have a proven track record of integrity, dependability and competency.
Not everyone will find the easy and it is not a get rich plan, but it a great opportunity who enjoys the internet, email, social media, writing, learning and training and so much more.
Follow this blog and or sign up for our newsletter for more information updates.

Online profits, Personal Growth Health and Happiness, Uncategorized


Working from home

New Mind Blowing 21-Step Cheat Sheet: Secrets of Hypnotic Marketing
— Revealed!

Subtitle: What No One Else Has Told You About How Info Marketers
Really Use Hypnotic Marketing To Bring Unconscious Resources Into
The Conscious Awareness.

By Marlon Sanders
and Cecil Whorton/ tireponyman

I’m going to talk today about how you can use hypnotic methods
in marketing.

Some people could see these things at first as being manipulative
or somehow bad.

However, it’s really just about DELIBERATELY using tools of the
mind that you can’t not use. Because you use these tools already
unconsciously. So the only question becomes whether or not you
want to use them consciously to get what you want.

Or do you choose to remain unconscious of them and use them in
ways that sometimes work against you and keep you from getting
what you want?

Most people get caught up in thinking that goes in loops. We
typically called this looping thinking circular reasoning and it
forms the basis for all problems.

The reason is that if the solution was in your awareness, you’d
DO IT and you wouldn’t have a problem. Therefore, by definition,
the solution is outside your awareness.

Hypnosis is a means of relaxing the conscious mind so that new
information can be brought into awareness to get the mind out of
the loops that it’s in and to solve problems.

Alright, if that doesn’t make sense to you, then at the end of
this cheat sheet, I’ll recommend a resource that will explain it
much better than I can here in a brief cheat sheet.

If you’re a newbie, some of this will be advanced for you. But if
you do choose to study any of it further at a point in time, my
recommended resource will be at the end of this article.

My purpose here is NOT to convince you to use these methods. It’s
just to say here’s what the methods are and how you CAN use them
if you want to.

1. Brief history of hypnosis

1. You can bone up on the history of mesmerism here:

A few quick excertps:

a. In the 1500’s there was this dude named Paracelsus who was the
first physician to use magnets to heal people by laying the magnets
on their body.

b. Then in the 1600’s, “the Great Irish Stroker,” Valentine
Greatrakes, healed people by layin’ his hands on ’em and passing
magnets over their body. His BIG innovation was he didn’t have to
actually lay the magnets on their body.

c. Around 1771 Maximilian Hell (that was REALLY his name) applied
steel plates to people’s bodies to heal ’em. And he had a student
who was a medical doctor from Vienna with the infamous name “Franz
Anton Mesmer.”

d. Around 1770, Mesmer started performing “animal magnetism” or
“mesmerism.” And THAT is where the term “mesmerize” came from.

I remember reading once that he’d actually hold these small groups
where he’d dress up in a cape with a magnetized magic wand, go
around and touch people with his wand. They’d faint and be healed.
I’m NOT making this up! It’s all a matter of history.

Even American legend Benjamin Franklin got involved in that ruckus.

e. Fortunately, a scottish surgeon named Braid came along in 1842
and removed the mysticism from the topic. He debunked mesmerism.

Braid coined the term “hypnotism” (from the Greek hypnos, “sleep”).
Better stated, it means “relaxed mind.” In other words, you get the
conscious mind to relax and chill out so you can bring information
into awareness that was OUT of awareness or unconscious. This way
you can deliver resources the person needs to escape loops their
thinking is caught up in.

More on this later in this cheat sheet.

All the following data draws liberally from the understanding I
gained from this product.

I consider this the Bible of conversational hypnosis.

2. A few basic hypnotic methods that are used in online marketing

a. Project high status and authority

People are more suggestible to people they perceive as authorities.

— Use calm movements. This implies confidence.
— Keep steady eye contact
— Take up space when you sit. Don’t apologize for being there.
— Demonstrate authority
— Tell stories that demonstrate your authority
— At the same time, avoid coming across as arrogant or too “try

b. Gain a stream of agreements

— This is the old sales tactic of getting people to nod their
head yes.

— Begin sales letters, teleseminar calls, presentations or videos
with a series of statements or concepts people will readily agree

3. Use “hot words that have emotions embedded in them

Some words carry big emotional impact. Use these words in your
sales letters, videos, and presentations. If you’ve ever read a
John Carlton sales letter, you KNOW he’s a master of this. Ditto
for the late, great Gary Halbert.

So a lot of times people’s brains are stuck in loops. Their thinking
goes round and round in circles. They can’t get out of the loop.
But their conscious mind shoots down any possible solutions. THAT
is why they’re stuck IN the loop to begin with.

But to get the solution TO THEM you have to bypass the part of the
mind that keeps shooting it down. One way to do this is to lull
the conscious mind into relaxing
4. Build anticipation

This is what product launches do when they’re done correctly.
They build an enormous sense of anticipation.

5. Use hypnotic words

Words like fascination, focus and mesmerizing actually help
capture attention.

6. Use the basic 3-step hypnotic formula

a. Capture attention

We all know this marketing. It’s what headlines do. But you
can do this even more readily using video if it’s really, really
well done.

In sales letters, you have to keep pulling out headlines or
ideas with a unique TWIST or angle to capture attention.
Otherwise, your sale letter is just one in a million.

How can you capture ATTENTION? This is almost half the battle
in online marketing today.

b. Bypass the conscious mind

Hypnotists use confusion, overload and other methods for this.
So if you feel confused or overloaded, you may have been under
the influence and not known it!

But there are MANY techniques for bypassing the conscious mind.
If you just establish that you’re an authority, people will then
lower their conscious guard.

The reason you want to do this sometimes is the conscious mind
is going in loops over and over and over. The reason it’s going
around in circles is that the solution is outside it’s awareness
but it won’t let it in.

The term is circular reasoning. The solution is to find a way
to bypass the loop and the circular reasoning to bring the info
into awareness that is needed to get the person out of their

Conscious minds often run in LOOPS that create STUCK points.
So the elegant use of hypnosis or “relaxed mind” techniques is
to get the conscious mind to RELAX so that new data can enter
the loop and free up the process.

As info marketers we sell information that allows people to get
out of the loops they’re stuck in. But sometimes people won’t
BUY because the info doesn’t fit in their paradigm. Which is
why they ARE stuck in the loop to begin with.

My Overwhelm Cure is such a product. People feel overwhelmed
and confused so they don’t buy what can help them out of that
state. The easiest way to get them out of the loop is to
bring information into their consiousness that bypasses their
conscious mind that’s keeping the solution out of awareness.

c. Deliver your suggestions

This is whatever marketing actions you want people to take.

==> Do NOT attempt this formula without getting proper training.

7. Use “shock and surprise”

You’ve heard marketers use the term “shock and awe.” Well, THIS
is where it likely comes from. People who use that term understand
or use hypnosis consciously or unconsciously.

When people are SHOCKED, they respond unconsciously because there
isn’t time for the conscious mind to analyze things.

Again, don’t try this without professional training…:)

Sales letters, videos or sales processes will sometimes SHOCK YOU
with screen caps, numbers or some other thing. The purpose is to
deactivate the unconscious mind so that a resource you were unaware
of can be brought into your conscious awareness without resistance.

8. Destroy resistance via stories

— Telling stories is a subliminal way to overcome the resistance
or scrutiny of the conscious mind.

— This is why most great marketers are great story tellers

— Tell stories about your friends. You can have THEM say things,
so it isn’t “you” saying them! How cool is that?

9. Build rapport

— Avoid coming across as trying “too hard” or needing money or to
make the sale “too much.” If you come across as too desperate or
too eager to please, this makes the other person wonder what your
motives are.

— For the same reason, avoid projecting that you need something
too much from the other person.

This is the old ruse in marketing where you tell people your
schedule is filled up but you may have an opening for them.

Or you’re really sold out but due to some weird thing happening,
you might be able to squeeze them in! Kinda like when you call
the doctor’s office.

10. Develop wide rapport by sharing experiences with the person
in a variety of locations.

— This is the root behind the technique of showing video in your
car, at the beach, in an office, at home and so forth. It’s a
rapport building method.

— Cover a wide variety of topics so you aren’t put in just one
small category in the person’s brain.

— By building rapport, you help the conscious brain to RELAX and
go into the RELAXED MIND state (i.e. hypnotic state) so that you
can bring things into the awareness of the person without getting
it “shot down” by the conscious mind that is stuck in a loop that
keeps repeating over and over.

11. Fractionate rapport

This is when you go “hot-cold.” A great example of this is product

During the launch, the person is there with killer videos, blog
posts, conference calls — everything. After the launch, you
hardly hear from ’em.

This makes you ANTICIPATE the next launch. It’s the fractionation
of attention and rapport.

Some people would argue this means you don’t write an ezine like
I do. Maybe they’re write. But there are OTHER ways to fractionate.

Fractionating rapport is something you can’t not do. The question
is only if you want to know what you’re doing and then do it

Or do you want to continue doing it unconsciously and having no idea
what it is you’re doing?

When the conscious brain is confused, it’s preoccupied with trying
to figure things out. That means you can deliver information, data
or resources to the person that they were previously unconscious or
unaware of to get the person INTO a resourceful state.

Without rapport people’s conscious brains are on red alert and they
shoot down any solutions that could help the person escape the loop
or problem they’re in.

12. Get people to try to build rapport with YOU versus you being
the one to try to build rapport with THEM!

— Make people apply to get in your coaching program vs. you begging
them to join.

— Don’t show that you’re too “over-eager” to network with someone.

— Don’t come across as being “too eager” to get people to buy your

— Rapport is as much what you DON’T do as it is what you DO.

13. Develop your trance voice

This is the voice that is relaxing and easy to listen to. It’s
different from your regular voice, so you don’t accidentally put
people under the influence!

Use this voice in your videos when you’re pitching or from stage or
in teleseminars.

You know how some people have this voice either in their spoken
word or in their WRITING that you just love to listen to or read?

That’s the trance voice. It’s a highly attractive voice because
step one in hypnosis is to absorb attention. You can’t do that
without an attractive voice and persona.

Or what Dale Carnegie in the old days and others called a magnetic
personality. Most people just aren’t aware that you can do this
in writing by the stories you tell, the voice you use, the emotions
you create and how you present your persona.

14. Imply rather than state directly when you can

— When you imply something, people are more likely to accept or
believe it than when you outright state it.

— For example, if you want people to get the idea that a big shot,
SHOW the results of this rather than TELLING people.

— I think Alexandria Brown does an awesome job of this on her blog.
She SHOWS pictures of her at coaching events with her students where
everyone is having a GREAT time! This implies that if you join,
you’re going to have an awesome time also.

15. Create “magic moments”

— Create stories or other magical moments that glue in rapport and

16. Use metaphors

— Your brain responds to metaphors at an unconscious level
— You can create metaphors via videos
— But you can also tell stories verbally or in print that do the
same thing.

17. Create an attractive or magnetic persona

— Be someone people are drawn to and want to hang out with
— Ask yourself, would you want to hang out with your persona?
— Do you project someone or something that people find magnetic?
— A persona is something you work on, build and create over time
— It’s a deliberate creation, not necessarily something you are to
start with.
— Study people and personas you find to be magnetic and ask
yourself why.

18. Project confidence and a relaxed attitude and demeanor

— On the one hand, people respond to those they perceive as
— And with that, authorities don’t have anything to prove
— Therefore, they often come across with a relaxed attitude
— In other words, they’re chill and you’d like to hang with them
— If you come across as too uptight or not lacking confidence, this
activates people’s minds to scrutinize what you’re saying

19. Learn to frame, reframe, and deframe

— This is one of the most powerful methods you can learn
— There are two types of reframes: context and meaning
— If someone says, “the price is too high”, you can do a meaning
reframe by saying, “This isn’t a cheap, low quality product.” So
you’ve reframed cheap to MEAN low quality. Which, by the way, is
also often true.
— You can do a context reframe by saying, “Considering the value
you’re getting and all the stuff, this is under priced.” In other
words, you create a context in which the price IS cheap.
— You’ve seen this done in sales letters a thousand times
— Reframing is the art of helping the conscious mind get OUT of a
loop by presenting information in such a way that it’ll slip through
the filter and not be filtered out

20. Tell stories that capture attention

One of the biggest challenges we have as marketers is simply to
capture attention. By telling the story you have that’s the most
riveting and exciting, you can do this.

Think of John Carlton’s one legged golfer letter as an example. If
you don’t know about John’s one legged golfer letter, you haven’t
studied copywriting enough!

21. There are loops, nested loops, hard loops and soft loops

The brain thinks in loops and circles. And if you’ve ever gone round
and round on something in your brain and gotten nowhere, your brain
was caught up in a loop.

The problem with loops is the answer lies OUTSIDE your awareness.
Otherwise, you would have already applied the answer.

A solution being outside your awareness means it’s something you’re
unconscious of. And the only way to find the solution is to become
aware or conscious of what you’re unaware of right now.

Without that process, you’ll just keeping going around in circles in
a loop and get nowhere.

To get out of the loop, you become aware of what you’re unaware of.
This is what info products do for you. They bring things into your
awareness that you were unaware of so you can get out of loops.

— A “hard loop” happens without any explanation.

For example, you just start telling a story or talking about your
product without any explanation.

— A “soft loop” transitions into the story or topic

— “nested loops” are stories within stories

If you want to explore the ideas of frames, loops, storytelling,
magical moments, rapport or anything else I’ve talked about in this
issue, then this is your bible:

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